date:Aug 13, 2013
-T.-E. cereal business has been a sharper focus on providing value products for consumers on a strapped budget.
We have stated that we are actively executing against the strategy to better address the economically stressed consumers with quality Post cereal alternatives, Mr. Block said. The ongoing Post Good Morenings test has provided learnings with regard to product mix, product placement, size mix and marketing. The Good Morenings product line-up is being reduced to reflect those learnings.