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Foreign beer brands growing fast
date:Aug 14, 2013



Two local powerhouses ― Oriental Brewery (OB) and Hite-Jinro ― are facing a growing challenge from foreign makers.

The two Korean breweries account for over 90 percent of the market, but market observers anticipate the share of foreign alcoholic beverage firms will consistently rise as more consumers become willing to spend money on premium beers.

The market share of foreign firms reached 5.7 percent in the first quarter of this year, up from 4 percent in 2010, according to Korea Alcohol

07/05 22:27