date:Aug 14, 2013
nt by the end of this year.
The figure may seem trivial compared to the combined market share of OB and Hite-Jinro, a market observer said. However, we expect that rate can reach the 1-percent range or higher in a shorter period of time because more middle-class consumers favor Asahi over local brands.
Asahi Breweries expanded its stake in Lotte Asahi from 15 percent in March to 34 percent in August, as sales of its flagship beer product in Korea continue to grow.
Korea is our biggest oversea