date:Aug 16, 2013
The Hostess bread brands may have been off the market since last November, but Flowers Foods, Inc. is confident the brands staying power gives the company a national white wheat bread brand that is capable of accelerating growth, especially in new markets.
Citing the companys own research, Allen Shiver, president of Flowers Foods, said during an Aug. 13 conference call with analysts that the Wonder brand has a 96% aided brand awareness in core markets.
From a customer standpoint, food retailer