date:Aug 16, 2013
ures Own as a healthy soft variety bread and premium specialty brand. Natures Own is the No. 1 selling loaf bread in the country and we continue to see it driving growth in our core and in our new markets.
With the addition of Wonder, we now have a national white bread brand that will help accelerate our growth especially in new markets.
Although Wonder has the potential to be a national brand of white bread, Mr. Shiver cautioned that Flowers will be careful in how it rolls the brand out.
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