date:Jun 27, 2012
e Reeses brand, while it hopes to introduce Ice Breakers to Brazil.
Hershey international business currently accounts for around 16% of its sales. However, it plans international markets outside the US and Canada to account for 20% of sales by 2017.
India: a participatory market
The company placed less emphasis on India, among the fastest growing chocolate markets worldwide, amid local media reports that it plans end its joint venture with Godrej.
Hersehy CEO John P Bilbrey said that Cadbury