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Young British consumers have taste for traditional biscuits, says Mintel
date:Jun 27, 2012
It found that with six in ten (60%) young consumers disagreed that traditional biscuits are boring, compared to 55% of their older counterparts (55+).

Alex Beckett, senior food and drink analyst at Mintel, said:The youth of Britain is growing up immersed in digital media, text-speak and cutting-edge gadgetry but this doesnt mean they dont appreciate a good old-fashioned Custard Cream.

Consumption habits

He said these biscuit varieties did not have the marketing backing of big-name brands, but

07/03 22:07