date:Jun 28, 2012
t, because it could take them a little time to move from standard to premium.
Discussions with beer companies
Speaking of the new affiliate companies, Angola presented thegreatest challenge, Lacassagne said, but PR was already leader with volumes of 200,000 cases per year, a significant business built-up by its distributor, with Passport the main brand, playing in the standard plus category.
Here PR would take control of market strategy and strategic sales premium on trade, modern retail La