date:Jun 28, 2012
cassagne said, working with a distributor in charge off the traditional off-trade; it would adopt the same approach in Morocco and Kenya, he explained.
Shackelton asked Lacassagne to what extent PR could get involved with beer industry players in these markets, either at the wholesale level or by tying-up with a beer producer?
We are looking at possible partnerships with beer companies. Today, for example, in Nigeria, where we plan to set up our own organisation in H2 2012, we have a discussio