date:Sep 26, 2013
Target has a battle ahead since it is not the first to offer such delivery, and for now is only selling 150 items such as diapers, baby wipes and formula.
There are certainly other options in the marketplace and it's one that they expect Target to have, Casey Carl, Target's president of multichannel, said in an interview.
After shoppers told Target they wanted a recurring delivery service, the retailer decided to start with baby products since new mothers are an important group of customers fo