date:Oct 10, 2013
When compared with 25 different retailers, 63% of American consumers deemed Costco's store brands the highest in satisfaction; however, 60% of consumers are more likely to visit Whole Foods Market as a result of its private-label products, according to a recent consumer survey conducted by Consumer Edge Insight.
The survey asked participants about their usage and impressions of store brands across 60 different packaged good categories, including food, beverages, personal care and household prod