date:Oct 14, 2013
and perceptions), which examines the who, what, when, where and why of convenience shoppers. Millennials, aged 18 to 34, and Hispanics stand out as the strongest grab-and-go convenience shoppers, and engaging them is critical to success.
Engagement increases as Millennials get older, Valenzuela said, which means that building brand relationships with younger Millennials today will provide customers tomorrow.
Millennials are more likely to shop alone; tend to shop in the afternoon and late at