date:Oct 14, 2013
f a Bubble Tag, a unique label applied to each wine bottle, which makes them impossible to counterfeit. It provides a code thatconsumers enter online to find out more about their particular bottle of wine as well a geological analysis of the soil.
Consumers are also asked to rate the wine on various criteria, helping the growers optimise every part of their vineyard.
Such developments could be key in future, according to the IGD, It reports 47% of shoppers would like to restrict their purchase