date:Oct 14, 2013
of food and grocery products to fully
traceable items, up from 42% three years ago.
However, perhaps the biggest benefit of transparency is confidence, said Denney-Finch.
Its true that a few rogue operators have tarnished our image this year but we can and we will rise above it. The people with integrity will prevail.
Brands tend to be better trusted than industries as a whole, she said, but there was a need to keep pushing the boundaries and building trust was a long-term objective.
Denney-