date:Jul 03, 2012
te interviews assessed factors such as wine drinking preferences, motivations and attitudes towards wine and a discussion of 40 sample label designs upon the basis of aesthetic preference, design, quality/price perception and suitable consumption occasions.
Based on these findings, UK wine label agency Amphora designed eight bespoke design labels to best represent the key characteristics of each category, which Wine Intelligence then cross-checked against a further May 2012 online survey of Chi