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‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
occasions, celebrations, gifting or collecting.

However, such a design might not be the top choice for more conservative consumers, who used more traditional label categories as a quality cue, Wine Intelligence said.

Conversely, Modern Vibrant suggested New World mainstream brands of mid-range quality at a low-to-medium price point, suitable for informal occasions or a casual dinner party at home.

Wine Intelligence looked at what design aspects worked well in each category in more depth, hig

07/08 01:03