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‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
Modern Classic] style can be seen as too mainstream and lacking in individual characteristics,to aid stand-out appeal on the shelf.

For instance, one Shanghai male aged 40-50 said of a Jacobs Creek (Pernod Ricard) wine:It looks very mainstream, and I have seen it in the corner shops.

In the Eclectic category, South Africa brand Tall Horse won plaudits from a Beijing female aged 25-29 for itsnice colour scheme and cute design, but label showing a giraffe and purple colour scheme were seen by a

07/08 01:23