date:Mar 31, 2012
g to the report, some 16% of new carbonated drink launches carry a 'no additivesorpreservatives' claim - up from 12.5% in 2006. In the UK, a massive 37% of new launches carried this claim, up from 14% in 2006.
Therefore, there is a big gap in the market that is not exploited. Very few products appear to have these features and from consumer survey, consumers want fewer artificial ingredients so there is an opportunity that seems to have not been exploited, said Heng Hong.
According to Heng Hong