date:Mar 31, 2012
, companies have tapped the health trend with diet-carbonated soft drinks, but increasingly, the trend has shifted towards natural products globally.
Heng Hong remarked that despite the tough economic environment, Chinese consumers have proved to be adventurous in taste and packaging and this provides two key areas of future growth.
Small packs is the way to go
The current lack of launches with naturalorlow-calorie claims provides the case for natural carbonated soft drinks to fill in the gap