date:Jul 05, 2012
n its brushes with the ASA this year.
In a separate February case, the advertising authority ruled in favour of Kellogg after a complaint that its Mini-Max cereal TV advert was misleading consumers over nutritional content was dismissed.
However, in a another case in March the ASA ordered Kellogg to revise claims on its Coco Pops website that suggested sugar was unconnected to obesity, disease development and behavioural problems in children.