date:Jul 05, 2012
rketing move like this holds risks as it may appeal to some consumers but put off others.
Food companies need to be very well-informed on an issue before making a stance on it publicly,he said.
George agreed that Kraft ranthe risk of a backlash or boycott and negative publicity from core customers who dont support such positions.
However, there would have beenthe anticipation of more positive than negative feedback,he added.
Kraft's post received varied responses but a strong consensus posit