date:Jul 05, 2012
The ASA partly upheld the five-part complaint, which alleged that severalstatements made by the firm about the nutritional benefit of dairy products were factually untrue. This included claims that dairy isessential and vitalto a balanced dietand thatwe all need it.
The complaint, which was lodged by G Reynolds, also scrutinised the phrases,no other source of calcium can be absorbed as wellandit is the richest dietary source of calcium.
In line with the petitioners arguments, Fonterra agreed