date:Jul 05, 2012
(in part) regarding statements 2 and 4, and settled (in part) regarding statements 1, 3 and 5,said deliberation notes from the ASA.
Not adequately substantiated
While it swapped essential for important, Fonterra refused to amend its use of the word vital. The ASA Complaints Board upheld the complaint concerning the word on the grounds that its use could be misleading to the consumer.
Fonterra refused to make alterations to the statement four, which stated:No other source of calcium can be ab