date:Dec 09, 2013
for non-established operators due to market saturation. Brand strength, and its maintenance, is also an important rating driver and one of the main components of rating differentiation. Brand identity incorporates the logo, location, quality and up-to-date nature of the stores, as well as the perceived values of the brand itself.
The report also includes a review of financial factors. A rating differentiator for European food retailers is their leverage position - measuring a company's long-ter