date:Dec 16, 2013
pany is also approaching multinational supermarkets such as Wal-Mart to discuss cooperative deals.
But skepticism in the brand remains. Analysts say it was a highly risky move to purchase the trademark and then re-use it in the food market.
Zhang Ling at Beijing-based Hejun Consulting said although Zhejiang Sanlu is a different company, the image from 2008 has taken root in customers' minds.
The Sanlu brand was valuable when the former dairy producer was at its peak, but now, I would say it