date:Dec 24, 2013
market, have experience in international expansion, and boast a strong global brand and solid cash flow to support meaningful and longer-term investments.
As these companies establish a base and accumulate more experience in China, they develop more local operation knowledge and expertise, said Song, who led the study.
Most US fast-food restaurant companies have shown a big appetite in China and are among those early comers with some entering China as early as the 1980s. Yum! Brands, for examp