date:Dec 24, 2013
le, entered China by opening KFC, the first quick-service restaurant, in Beijing in 1987. Yum calls China the greatest restaurant opportunity of the 21 Century.
And for good reason.
After more than two decades' operation, KFC is the No 1 fast-food chain brand in China with more than 4,400 restaurants in some 850 cities across China and a new one every day. Just in 2012 alone, Yum's Shanghai-based China division opened nearly 900 new chains in China and generated more than $1 billion in profit.