date:Jan 07, 2014
Almost half of customers at chicken fast food outlet Nandos in Australia are from Generation Y (Gen Y), compared with only around 3 in 10 at McDonalds, according to findings from market research organisation Roy Moran Research.
The research also found that 1 in 4 people in Red Rooster were Baby Boomers or older and just over 1 in 10 are Gen Z. And despite its elder members nearing 50, Gen X remained over-represented at KFC and Hungry Jacks.
The findings showed some notable differences in the c