date:Jul 07, 2012
ision to stop using liquid milk as a loss leader, or are compelled to do so. Easing the pressure here would undoubtedly ease everyones situation further up the supply chain.
But since the coalition government is unlikely to forbid milk as a loss leader and the retailers would just take their pound of flesh from another product or sector this will take concerted consumer action, and willingness to pay more for milk. Otherwise, just get used to fruit juice on your cereal.