date:Jan 08, 2014
The Together Were Making Recycling Count online campaign was launched in June 2013, providing general tips on recycling and a video from CCE.
Online visitors were invited to make a pledge to recycle in return for 50p CCE vouchers or Tesco Clubcard rewards.
Results showed that over two thirds of participants who previously never or only occasionally recycled said they are now always or mostly recycling as a result of the campaign.
The initiative included the Happier Planet video outlining CCE