date:Jul 10, 2012
ir functional benefits seem to provide a mixed message and cause customer confusion:Should you put cholesterol reducing stanol ester into butter which is generally high in cholesterol?
Although consumers might see that as a sign that they can eat butter, or eat more butter is that actually a good thing to be encouraging them to do? Not necessarily.
The dilemma comes because the consumers might actually want these products, she warns.But when you think about it, they could be doing them more