date:May 10, 2012
ociation, prediabetes (elevated fasting blood glucose levels), is estimated to affect 79m or one in three American adults, and if unchecked, can lead to type 2 diabetes.
Several industry watchers believe prediabetes could be the next big opportunity in the functional foods and beverages market, although things have moved on since the low-carb, low-GI craze of a few years back.
One recent entrant to this market is Florida-based ATM Metabolics, which is in talks with some of the biggest food a