date:Jul 11, 2012
arch to counter what it said wasout of control advertising and marketing of alcohol, which is seeing increasing levels of alcohol-related harm.
Daube said in March:The industry-based Alcohol Beverages Advertising Code (ABAC) is absolutely inadequate when it comes to reining in the industrys promotional activities.
The code is voluntary, does not cover all forms of advertising or all alcohol advertisers, does not address issues such as placement, and has no powers to penalise advertisers that b