date:Feb 25, 2014
ew TV ad in order to reinforce the brands Make it Special campaign in-store.
Mizkan Europes initial run of the labels will be for four weeks, with the potential for extension and the activity is designed to be a cost effective way to encourage repeat sales. For minimal financial investment covering artwork redesign and clever printing to mix up the designs, the two new front labels aim to increase the average basket purchase from one to two jars, as consumers buy the special-edition Branston P