date:Jul 12, 2012
, Danone was in the process of rolling out its DanVia yoghurt, sweetened with stevia extract, to a number of international markets and Arla had launched drinking yoghurts sweetened with stevia extracts.
By contrast, confectionery offered limited opportunities, because low sugar offerings were a niche category aimed at, for example, diabetics, said Jago.
Companies were not necessarily using stevia to reformulate products, but were instead using it to extend their range with new launches, he sai