date:Mar 18, 2014
The challenge for any product developer is to sift through the noise and narrow his or her efforts to develop products around specific insights. At the Campbell Soup Co., such an effort has been distilled into its Culinary Trendscape that provides insights that the companys product development teams may use to build products around.
The Culinary Trendscape is a way of looking at experiences in the world and makes it translatable in the world we live in, said David Landers, senior chef for Campb