date:Apr 01, 2014
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Beverages endured a transitional year in 2013, says Michael C. Bellas, chairman and CEO, Beverage Marketing Corporation. Even in the face of economic challenges, healthier products thrived and even formerly floundering segments like RTD coffee demonstrated their potential. Certainly the state of the economy is crucial for overall beverage category success, but so are products that connect with the evolving American consumer.