date:Apr 01, 2014
RR Ice cream will be reinvigorating the Cadbury Dairy Milk Ice cream stick for 2014.
The ice cream stick will include a swirl made with Cadbury Dairy Milk chocolate, adding an extra 25 per cent chocolate content to the product.
The redevelopment represents a move from RR Ice cream to capitalise on the growing indulgence segment; which last year enjoyed a 12.5 per cent growth.
This is expected to continue to grow in 2014.
The product will also see a packaging redesign this year; refining the