date:Apr 01, 2014
indulgent aesthetic of the brand with a luxurious curve-edged box.
These improvements aim to help leverage the strength of the Cadbury Dairy Milk brand, ensuring the Cadbury Dairy Milk stick will continue to perform well in the category.
RR Ice cream is putting its own stamp on the product following the acquisition of Fredericks Dairies in 2013, which added the licence for Mondelēz products to its already impressive portfolio of brands which includes Kellys of Cornwall and YooMoo.
Paul Feery