date:Apr 07, 2014
st is not necessarily the leader.
He said Barry Callebaut may be known as the leader in chocolate, but not so in cocoa powder, even with a stronger sourcing dimension gained from acquiring the cocoa ingredients division from Singapore-based Petra Foods Ltd. last June.
We have global customers now, but we are not yet seen as an innovator (in cocoa powder), he said. So we need to put more money and more people in innovation. ADM and Cargill are very strong brands, Gerkens for example, and we nee