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Price-marked packs and social media: charming cash strapped consumers
date:Jul 16, 2012
, Dairy Milk, Wispa and Dairy Milk, while Mars started putting a 49p tag its core range, including Snickers, Twix and Mars bars.

Nestl has also picked up on the trend. In January 2011, it launched its Orange Aero Chocolate in both price-marked and non-price marked packs. The company later indicated that the price marked packs in particular were flying off shelves.

Create buzz on social media

Another way for confectioners to stand out is through social media, said Keynote.

The rise of interac

07/07 02:07