date:Jul 16, 2012
ing on building margins through premium products.
So this deal is about getting aquavit moving again by developing strong Nordic brands. In that respect these are important acquisitions for us,Thurmann-Moe said.
He said that the firm produced around 30% of all the spirits sold in Norway, but only 3% in Denmark, and that the aquavit acquisitions would complement Arcus-Gruppens existing premium aquavit brand Linie, which is sold in Denmark, Sweden and Germany.
In this respect regulatory approva