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Nestlé launches Rowntree’s Randoms Tandems
date:Apr 10, 2014
e 115m Rowntrees brand has proven a hit with consumers since it launched in May 2009 and has successfully grown the fruit sugar category.

Now a 20.8 million brand in its own right, Randoms delivered growth of 6.5% in 2013 on the back of range extensions such as Randoms RipEms, versus the Fruit Sugar market which grew at 3.8% and thus demonstrating how innovation from the brand can drive growth into the category.

The Rowntrees Randoms Tandems sharing bag has an RRP of 1.29.

06/19 23:42