date:Apr 17, 2014
ations, in deciding what claims are appropriate for their products, he said.
Any claim that is likely to mislead consumers about the origin of a product will also breach the law, Mr Sim said. Credence claims are a priority area for the ACCC, particularly those with the potential to adversely impact the competitive process and small businesses, he said.
The risk of false and misleading representations
Businesses making false or misleading representations could face penalties of up to $1.1 mill