date:Apr 28, 2014
the main destination markets. Moreover, there is a parallel trend towards less concentration among the exporting firms in the major banana producing countries, for example in Ecuador.
In the information note, FAO points out that while the merger that formed ChiquitaFyffes made the new company an undisputed leader in the banana market, with 18.7 percent control of global banana exports, it is unlikely that the merger will give the new company sufficient market power to exert pressure over the b