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Frugal U.S. consumers make it tough for food companies to raise prices
date:May 15, 2014
grocer nicknamed Whole Paycheck because of a perception among some consumers of high prices, has seen same-store sales growth cool as mainstream food sellers add more organics and undercut it on price.

Its most aggressive rival could be Wal-Mart Stores Inc, which in the United States will introduce 100 Wild Oats-branded organic packaged food products ranging from olive oil to black beans in about 2,000 stores in coming months.

Walmart, which tends to cater to lower-income shoppers and sells mo

07/18 03:21