date:May 15, 2014
re groceries than any other domestic retailer, said those products would be priced on par with conventional rivals and at least 25 percent below branded organic foods.
It's really hard for Whole Foods to start a price war. It's really easy for Walmart, said Wolfe Research retail analyst Scott Mushkin.
For her part, Sumrow says she's spending more time in the dollar store produce aisles and less time in upscale places like Whole Foods, though she still splurges on things like unpasteurized milk