date:May 15, 2014
Pricing issues already have changed the fortunes of Whole Foods Market Inc and McDonald's, which are battling rivals that emerged from the recession willing to start price wars.
McDonald's raised prices late last year in a bid to protect profits from higher meat costs. Its customers, who tend to earn less than those who frequent Chipotle, voted with their feet and U.S. sales at established restaurants have not posted a monthly gain since October.
Whole Foods, the leading natural and organic