date:May 15, 2014
Consumer insight shows mums prefer to use the savoury cereals as a base rather than an entire meal, enabling them to add a meat or an accompaniment of their choice.
Expanding the accessibility of the savoury cereals is also expected to bring more mums into the market, in turn driving overall category growth.
Made with the finest baby grade ingredients, and upholding Heinzs Grow Happy promise, the savoury cereals are packed full of vitamins and minerals, including Calcium and Iron to support no