date:May 22, 2014
feature temperature activated creative that will remind consumers to buy the products when the weather is hot. All proximity testing will take place within half a mile of a major multiple.
All media activity was planned and executed by UM London and is designed to send people to purchase the relishes during good weather to coincide with the barbecue season. All creative was designed by mcgarrybowen.
The activity aims to maintain the relationship with the traditional relish customer aged betwee